Portfolio

The following examples give a taste of what I can do with my writing, and how it can flex according to the project and goal. As for marketing samples, these are admittedly sorely lacking (I didn't need a portfolio to pivot to my development producer role), but I've included what I have and, at the least, my approach to positioning and how I tailor content to the audience can be seen through both this and the Treatment Portfolio page.

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Marketing & PR: Rebrand

Our rebrand homed in on Clim Studio's core design principles to raise this animation powerhouse from a positioning of playful adolescence to one of sophisticated joy.

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Kroger's 2022 Holiday Campaign website screenshot

Marketing & PR: Website Copy

The heartwarming story of Kroger's holiday special deserved a promotional BTS narrative as meaningful and affecting as the commercial itself. Here, the copy evokes the magic of the season as we delved into the decisions that went into each stage of the development process.

Marketing & PR: Website Copy

The positioning for our fun dancing-Scarecrow animation pivoted from the heartwarming tone of the Kroger's holiday special example to a play on words as short and sweet as the character himself.

Marketing & PR: WSJ Original Stories

Developed to own WSJ's proprietary journalism in the minds of consumers, this campaign launched in conjunction with each article's release and incorporated the brand's iconic stipple imagery into the central art direction, the first WSJ marketing campaign to do so.

LBB Article ghostwritten for Michael Feder

Marketing & PR: Ghostwriting

The importance of employee wellbeing is at the very heart of Hornet and how they approach growing their business. For this Linkedin LBB article, the passionate, crisp elegance of Co-Founder & Managing Director of Hornet Michael Feder's voice was the foundation for describing the new staff benefit aimed at retaining employees by letting their creativity shine.

Scripts: Holiday Commercial Script

Ideated and outlined by the director, the story for this script was rewritten and edited for the development stage, before winning the pitch and moving into production.

Scripts: Finding Brave

I'm including this example more for fun than anything else... because this is my very first-ever script! Which also means it's super rough and may not really be portfolio worthy – BUT! I think it gives a nice peek into the kind of warm, lighthearted stories I can write. This one's about the day a young woman faces her fears and goes on a journey of healing, where her long-lost self is at long-last unfettered. It's the day she finds her brave. I'm very proud of my little firstborn: she won a number of national and international awards, and she made me realize that I also had a power within myself, a strength to set out and become what I think I was always meant to be: a storyteller.

Editing: Resume Before & After's

It's not easy to self-promote and sometimes we need a little help to see our best work-selves and how to promote our work. Here, I took a resume and rephrased it for professional oomph while reformatting for clarity. Another example can be found here.

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