Portfolio

The following examples give a taste of what I can do with my writing and marketing skills, and how it can flex according to the project.

For examples from my past pitch work, please refer to the Treatment Samples page.

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Marketing & PR: Rebrand

Clim Studio approached me to develop the positioning for their rebrand and write all of the copy for their brand new site.

Kroger's 2022 Holiday Campaign website screenshot

Marketing & PR: Website Copy

This website copy promoted our Holiday special commercial, and was flexed for email and social.

Marketing & PR: Website Copy

Here, I pivoted from a heartwarming tone to write some fun copy for a side project we did based on a pitch we lost, but a character we loved.

Marketing & PR: WSJ Original Stories

This was a campaign I developed and built a framework for to own WSJ's proprietary content. The campaign launched in conjunction with the article's release so consumers associated our breaking stories with the brand. The artwork was modeled after WSJ's iconic stipples, and was the first content campaign to do so.

LBB Article ghostwritten for Michael Feder

Marketing & PR: Ghostwriting

I wrote this article on behalf of Co-Founder & Managing Director of Hornet Michael Feder in his own voice to speak about the importance of employee wellbeing.

Scripts: Holiday Commercial Script

This script was ideated by the director and rewritten/edited by myself. Read the script here.

Scripts: Finding Brave

This is my very first script and is very rough, but even so, it did win a number of national and international awards. Read the short story here.

Editing: Resume Before & After's

Here is a before & after of a real resume I edited and reformatted, and here is another!

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