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Theresa Peterson
About Me
As an actor turned scientist turned businesswoman turned writer, I have a business acumen that’s backed by both a scientific and artistic background, a lifetime of nurturing and honing a love for storytelling, and a fearless drive to achieve whatever goal is in front of me. I find the heart of every story (even when it's as distilled as an acquisition headline), and use science and art to tailor it to the audience. Psychological profiles and an understanding of heuristics. Grammar, syntax, word order and flow. All of these concepts and more are layered into writing a bespoke, poignant piece and the many hats I’ve worn throughout my life help me do this.​
A Story Crafted For You
Whether it's a 360 marketing campaign, podcast script, website copy, or help with a resume – every project deserves its own narrative, and strategically connecting that with an audience is my specialty.
Pitch Development & Treatments
With a track record of winning commercial pitches for companies across industries like Food & Bev, Fashion, and Tech, I'll help you produce and develop your pitch while writing a treatment that is both strategic and inspiring.
Resumes & Cover Letters
Even a resume and cover letter deserve an interesting narrative! I'm a wizard at taking someone's work experience and showcasing it in a way that shines a light on their best, professional self. I can elevate established documents, or create them based on a detailed conversation. Either way, you'll walk away with a resume and/or cover letter that stands out from the crowd and exemplifies your most impressive work personality and history.
Marketing & PR
Rebrands, cross-funnel and cross-channel campaigns, PR articles that sing your achievements.
Whatever the need, I'll distill your message and strategically flex the writing style to best match its delivery platform. All while developing a narrative in your own voice and tone that captures the hearts and minds of your audience.
Scripts
There's nothing I love more than a bewitching, well-written story – except for maybe creating them. Whether for a film, podcast, commercial, or TV show, I'll help you craft your narrative with the most compelling style and tone, no matter the medium.