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Theresa Peterson

Marketing & Positioning Strategy for

Films, Commercials & Brands

I help filmmakers, agencies, and brands position ideas, win pitches, and bring projects to market with clarity and impact.

Theresa Peterson
Marketing & Positioning Strategist

About Me

My experience is extensive, and it traverses the seemingly disparate intersections of science, business, and the visual, literary, & performing arts. In every project I approach, I harness both my creative and analytical agency to develop strategies that are grounded in data, competitively distinct, emotionally compelling, and – my specialty – positioned to succeed with a formula inspired by not only one or two industry models, but by all of them.

Theresa Peterson image

Give the Goal, Get the Outcome.

No matter the medium, no matter the project, what's surer than anything is that there is a goal. Let me know what that is, and I'll get you there.

My Formula

Art + Science = no limits

Prosody, technique, emotional connection.
Analysis, data, testing.

One line is considered artistic, the other analytical. But these traditionally divided arenas are not actually in fact either-or:  they're yes-and.

It's in uniting art and science that the most auspicious pathways to success are identified and forged; how the most compelling, original stories are narratively structured and brought to life; why audiences become emotionally involved and motivated to move.
 
Every project needs both faces, and my ability to bridge the crevasse is what makes me so unique.
 

Where to begin. Working with Theresa is a dream for any director. Her creativity, professionalism, and dedication are so welcome on these high intense, time pressured projects.

 

And that is exactly what you need when making a treatment – someone who knows your approach, your wit, and your specific way of filming and is capable of translating these into clear, inspiring, funny and always compelling pieces of text.

Sander Plug, Director

Amsterdam

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