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Theresa Peterson
Marketing & Positioning Strategist
About Me
My experience is extensive, and it traverses the seemingly disparate intersections of science, business, and the visual, literary, & performing arts. In every project I approach, I harness both my creative and analytical agency to develop strategies that are grounded in data, competitively distinct, emotionally compelling, and – my specialty – positioned to succeed with a formula inspired by not only one or two industry models, but by all of them.
My Formula
Art + Science = no limits
Prosody, technique, emotional connection.
Analysis, data, testing.
These two lines, one creative and one analytical, are commonly considered to be mutually exclusive – you can only do one or the other. But these seemingly disparate schools of thought are not, in fact, either-or. They're yes-and.
It's in uniting art and science that the most auspicious pathways to success are identified and forged; that the most compelling, original stories are narratively structured and brought to life; that audiences become emotionally involved and motivated to act.
I bridge the divide, and approach every project with their foundation at its core. My ability to join these forces together is what makes me so unique.
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