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A good story sticks with you
– for a reason
Grammar, syntax, flow.
A lexicon determined by audience.
Psychological theories underpinning direction.
It's science, woven through the art of storytelling – and it's the invisible architect of powerful narratives that drive results. This is what I do. This is how I construct stories. This is why you should have me craft yours.
Let's move minds with purpose.
Theresa Peterson
About Me
I'm a bag of tricks, all in one: an actor turned scientist turned marketer turned dev producer turned writer. Quite a list, I know, but each one feeds the other, kind of like how rays of light become a single, powerful stream when focused through a magnifying glass. I harness each skill across my spectrum of experiences, and direct them to achieve whatever goal is in front of me.
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Here's a glimpse at what's gone into that bag: born in Boston, moved to LA at 20, back to Boston after 3.5, then onto NYC for 13; transferred from a suburban Boston cc to Columbia after returning to school; went from stage to science labs to conference rooms, corporation to small business to freelance.
My background is not a straight-line, and that makes the strength and versatility of those tricks of mine unparalleled. I can do presentations no problem, get into minds, understand studies and research, translate data, formulate processes and strategies. You get the idea; I'm a wealth of experience, and bring a lot to every project and team.
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A Story Crafted For You
Whether it's a 360-marketing campaign, podcast script, website copy, or help with a resume – every project deserves its own narrative, and strategically connecting that with an audience is my specialty.
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Connect with your audience on a psychological and visceral level.
It's all in the delivery. The right time, the right place, the right message, the right people. I combine grammar, psychological principles, data, research, and, above all, my keen and uncanny ability to speak to individual audiences the way they like to be. Whatever your message is, I'll give it every advantage possible to connect with your audience and build a rapport, so you not only acquire them, but keep them.
Pitch Treatments
Why should they choose you? This is the question being answered in a pitch treatment, and it's the one I'm specially equipped to give. I'll design the deck's story UX – how to best unfold the vision and process, write the copy in your voice, and compose it to be as appealing to the brand as possible.
Marketing & PR
Rebrands and positioning, cross-funnel campaigns, PR articles. I have the vision to get someone anywhere they need to be. I get into the minds of brands, understand their goals, design the strategies that get them there in the most efficient and compelling way imaginable. I get into the audiences' minds, understand their needs and goals, and develop the narratives and creatives that capture their (ever-elusive) attention. It's fun for me, and auspicious for you.
Resumes & Cover Letters
Even a resume and cover letter tell a story, the story of (not to be repetitive but) why they should choose you. I'm a wizard at taking someone's work experience and showcasing it in a way that shines a light on their best, professional self. I'll elevate established documents, or create them from scratch based on a conversation. Either way, you'll walk away with a story that stands out from the crowd and exemplifies your most impressive work personality and history.
Scripts
There's nothing I love more than a well-written, bewitching story – except for maybe creating them. Whether for a film, podcast, commercial, or TV show, I'll help you craft your narrative with the structure, intrigue, and dialogue that has audiences spellbound.