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A good story sticks with you
– for a reason
Grammar and prosody,
Strategic lexicons,
Psychological theories and more.
When science is woven through the art of storytelling, the most powerful of narratives are created, the ones that never leave you.
This invisible architecture is how I construct stories. It's what underlies my strategy. It's why my work drives results.
So let's move minds with purpose.
Theresa Peterson
About Me
My background is not a straight-line, and that makes the strength and versatility of unparalleled. I'm an actor turned scientist turned marketer turned dev producer turned writer. Quite a list, I know, but each one feeds the other. I harness each skill acquired across my spectrum of experiences, and direct this amalgam to build bonds and drive results.
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Born in Boston, I moved to LA at 20, back to Boston after 3.5, then onto NYC for 13. Returning to school, I transferred from a suburban Boston community college and studied experimental psychology and literature. Advancing my professional ambitions took me from the stage to studying the brain to defining strategies in high-rise conference rooms to pitching commercial production decks in Zoom meetings to agencies.
I bring a lot to every project and team, with a mind that can wrap itself around any strategy- or creative-based approach, and an energy that's as productive as it is infectious. I'm good at what I do, so reach out and let's chat.
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A Story Crafted For You
Whether it's a 360-marketing campaign, podcast script, website copy, or help with a resume – every project deserves its own narrative, and strategically connecting that with an audience is my specialty.
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Connect with your audience on a psychological and visceral level.
It's all in the delivery. The right time, the right place, the right message, the right people. I combine grammar, psychological principles, data, research, and, above all, my keen and uncanny ability to speak to individual audiences the way they like to be. Whatever your message is, I'll give it every advantage possible to connect with your audience and build a rapport, so you not only acquire them, but keep them.
Pitch Treatments
Why should they choose you? This is the question being answered in a pitch treatment, and it's the one I'm specially equipped to give. I'll design the deck's story UX – how to best unfold the vision and process, write the copy in your voice, and compose it to be as appealing to the brand as possible.
Marketing & PR
Rebrands and positioning, cross-funnel campaigns, PR articles. I have the vision to get someone anywhere they need to be. I get into the minds of brands, understand their goals, design the strategies that get them there in the most efficient and compelling way imaginable. I get into the audiences' minds, understand their needs and goals, and develop the narratives and creatives that capture their (ever-elusive) attention. It's fun for me, and auspicious for you.
Resumes & Cover Letters
Even a resume and cover letter tell a story, the story of (not to be repetitive but) why they should choose you. I'm a wizard at taking someone's work experience and showcasing it in a way that shines a light on their best, professional self. I'll elevate established documents, or create them from scratch based on a conversation. Either way, you'll walk away with a story that stands out from the crowd and exemplifies your most impressive work personality and history.
Scripts
There's nothing I love more than a well-written, bewitching story – except for maybe creating them. Whether for a film, podcast, commercial, or TV show, I'll help you craft your narrative with the structure, intrigue, and dialogue that has audiences spellbound.