Theresa
Peterson
Marketing & Positioning Strategist
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Theresa Peterson
Marketing & Positioning Strategist
About Me
My experience is extensive, and it traverses the seemingly disparate intersections of science, business, and the visual, literary, & performing arts. In every project I approach, I harness both my creative and analytical agency to develop strategies that are not only grounded in data, competitively poised, and emotionally compelling, but also positioned to succeed with a plan inspired by not only one or two industry models – but by all of them.
My Philosophical approach:
Art, is science.
Prosody, connection, technique.
Psychological theories, data, testing.
These lines aren't either-or. They're yes-and.
Great storytelling isn't only art, it's science. It's only in uniting the two that the most powerful stories are produced. The ones that stick with you, build followings, drive results.
These are the stories I love – these are the stories I design.
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It's All in the Delivery
I have an uncanny ability to speak to an audience in any voice, with any tone, across any medium – and do it in the way that's right for them. It's not only about the right time, place, or message – it's about connection.
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Whoever your audience – I'll make your message as affecting as it is effective.
Pitch Treatments
Why should they choose you? This is the question being answered in a pitch treatment, and it's the one I'm specially equipped to give. I'll design the deck's story UX – how to best unfold the vision and process, write the copy in your voice, and compose it to be as appealing to the brand as possible.
Marketing & PR
Rebrands and positioning, cross-funnel campaigns, PR articles. I have the vision to get someone anywhere they need to be. I get into the minds of brands, understand their goals, design the strategies that get them there in the most efficient and compelling way imaginable. I get into the audiences' minds, understand their needs and goals, and develop the narratives and creatives that capture their (ever-elusive) attention. It's fun for me, and auspicious for you.
Resumes & Cover Letters
Even a resume and cover letter tell a story, the story of (not to be repetitive but) why they should choose you. I'm a wizard at taking someone's work experience and showcasing it in a way that shines a light on their best, professional self. I'll elevate established documents, or create them from scratch based on a conversation. Either way, you'll walk away with a story that stands out from the crowd and exemplifies your most impressive work personality and history.
Scripts
There's nothing I love more than a well-written, bewitching story – except for maybe creating them. Whether for a film, podcast, commercial, or TV show, I'll help you craft your narrative with the structure, intrigue, and dialogue that has audiences spellbound.