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A good story sticks with you
– for a reason
Grammar, syntax, flow.
Lexicon directed by audience.
Psychological theories underpinning execution.
It's science, woven through the art of storytelling – and it's the invisible architect of powerful narratives that drive results. This is what I do. This is how I construct stories. This is why you should have me craft yours.
Let's move minds with purpose.
Theresa Peterson
About Me
My background is untraditional; it’s not a straight-line – making the strength and versatility of my skillsets unparalleled. I studied experimental psychology and English literature at Columbia; I learned marketing and business hands-on at The Wall Street Journal; I refined my eye and expanded my understanding of design and animation at Hornet. Throughout all of this (and since I was a kid), I immersed myself in stories and understanding the human subconscious, exploring what it’s like to be different individuals, in different situations, with different backgrounds and interests, sometimes even in different worlds.
In other words, I’ve absorbed the principles of science, business, and art, learning to combine and wield them to move minds and inspire action – and there's nothing I love more than to help others do the same.
A Story Crafted For You
Whether it's a 360-marketing campaign, podcast script, website copy, or help with a resume – every project deserves its own narrative, and strategically connecting that with an audience is my specialty.
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Connect with your audience on a psychological and visceral level.
It's all in the delivery. The right time, the right place, the right message, the right people. I combine grammar, psychological principles, data, research, and, above all, my keen and uncanny ability to speak to individual audiences the way they like to be. Whatever your message is, I'll give it every advantage possible to connect with your audience and build a rapport, so you not only acquire them, but keep them.
Pitch Development & Treatments
With a track record of winning commercial pitches for companies across industries like Food & Bev, Fashion, and Tech, I'll help you produce and develop your pitch while writing a treatment that is both strategic and inspiring.
Resumes & Cover Letters
Even a resume and cover letter deserve an interesting narrative! I'm a wizard at taking someone's work experience and showcasing it in a way that shines a light on their best, professional self. I can elevate established documents, or create them based on a detailed conversation. Either way, you'll walk away with a resume and/or cover letter that stands out from the crowd and exemplifies your most impressive work personality and history.
Marketing & PR
Rebrands, cross-funnel and cross-channel campaigns, PR articles that sing your achievements.
Whatever the need, I'll distill your message and strategically flex the writing style to best match its delivery platform. All while developing a narrative in your own voice and tone that captures the hearts and minds of your audience.
Scripts
There's nothing I love more than a bewitching, well-written story – except for maybe creating them. Whether for a film, podcast, commercial, or TV show, I'll help you craft your narrative with the most compelling style and tone, no matter the medium.